Juicy promotional offers are hard to resist, there’s no denying that.

For the vast majority of consumers, discovering discounts, coupons, and other deals is an integral part of the overall shopping experience.

Case in point, Hawk Incentives found that 97% of consumers (eCommerce and otherwise) say they look for deals as they shop—with 92% saying they are always on the lookout for promotional offers. Backing this data up, PRRI found that 92% of consumers used a coupon or otherwise took advantage of a discount or offer in 2017.

In this guide, we’re going to dig deep into the best practices for creating an effective promotional campaign that spurs engagement and conversions — and leads to major growth for your brand.

Providing your customers with discounts and other promotional offers isn’t a new marketing tactic by any stretch.

And, rest assured, it’s still as effective a tactic as ever.

Again, though:

Your promotional eCommerce campaigns will only be effective if they are tailored to your audience’s expectations—as well as your company’s overall business goals.

Keep these two things in mind, and your promotional campaigns will continue to lead to major growth for your brand.

Source: coredna.com